Urgent Action Fund for Women’s Human Rights is a feminist fund that protects, strengthens and sustains women and transgender human rights defenders at critical moments. It consists of four sister funds (Latin America & the Caribbean, Africa, Asia & Pacific, and one based in the US-based supporting Europe, Turkey, Russia, the Middle East, Central Asia and South Caucasus. Our challenge was to generate a new brand identity that can embrace the four sister funds, where they can be united and diverse respecting their individualities and strengthening their strengths.
We also developed an animated video for the new brand launch explaining what they do and which are their values and mission. This video was done with Good Point Agency.
Team: Script & director: David Labi / Art director & animation: Justina Leston / Motion graphics: Andrea Lopez.